The company is an online store selling and distributing a wide variety of sports (and leisure) articles. The company provides customers with high-quality branded and private label products. There are two private labels in the product categories strength training and home fitness. These products stand out for their high quality and competitive pricing. The company mainly sells its extensive product range through its own online store. A small portion is sold through the Bol.com channel.

Pricate labels
The company offers a wide range of products mainly under its own brand. These private labels are responsible for 80% of the total sales volume. The remaining 20% of the sales come from other brands that uses the company to sell their products.

The products are shipped to a warehouse in Lithuania. There are 2 warehouse operators who process the orders and prepare the packages for delivery. The products are then shipped by professional transporters to customers in (mainly) The Netherlands.